When you are in a creative rut, sometimes creative inspiration can be as close as the nearest photo album.
In my book, Tapping Creativity, I go into depth about using paintings or photos to get a narrative going. We will touch on that briefly here, then get into advertising, where this technique also works well.
Take a look at the photo on in this post. That is a picture of my daughter taken at a nearby park/beach. If you didn't know that, however, who do you think this child might be? And what is her story? If you are trying to get a narrative off the ground, you might start by asking questions like this:
- Is this the happy ending of a story?
- Is this the earliest memory of the child who is now grown up?
- Is this the dream of a woman regretting an abortion?
- Is this the first outing of a reunited parent and child?
This type of questioning can be the seed that gets a story growing and be a foolproof way to tap your creativity time and time again.